Understanding Your Business Is Critical for Business Brokers
Are you selling your business? You likely already know that hiring a business broker can make the difference between a good sale and a great one. However, you shouldn’t hire just any business broker. If you want to get the best sale price possible, it’s imperative that business brokers understand your business. Here’s why.
They Can Get an Accurate Valuation
Easy online valuation calculators can give you a general idea of your business’s worth. But if you want to get a great sale price, you need a highly specific, accurate valuation. Valuing a business is an art, and it takes a skilled business broker to do it. If a business broker doesn’t have a deep understanding of your business and how it works, it will be impossible for them to get the most accurate valuation possible.
They Can Grasp the Value of Intangibles
Profit margins and your balance sheet aren’t the only things that influence your business’s sale price and how a broker markets it. There are many so-called “intangible” factors that you can’t attach a monetary value to — but they still make a difference in the overall worth of your business. Here are some examples:
Customer loyalty
Brand recognition
Goodwill between your business and others
Copyrights or patents
Intangibles can lure in potential buyers, so business brokers should have a solid understanding of the intangibles of your business.
They Have a Feel for Which Buyers Might Be Interested
A good business broker makes it their mission to understand your business, and they take time to understand what buyers want. Selling a business isn’t like selling a car. Buyers usually don’t contact business brokers out of the blue in response to an ad. Instead, brokers maintain a network of interested buyers.
When they understand both your business and their potential buyers, they can nudge promising buyers toward your business and increase your chances of a fast, profitable sale.
They Can Be Unbiased
You know your business better than anyone. However, for business owners — and especially owner-operators — emotions often get in the way, at least to some extent. Even if you think you’re being perfectly objective, there’s a good chance that your emotions are influencing you on a subconscious level.
That’s a natural reaction when you’re selling something that has long been a major part of your life. However, to negotiate a deal effectively, you need someone with an objective view of your business. When a broker takes the time to understand your business and combines that understanding with objectivity, you’ll be well on your way to a successful sale.
Take the Time to Choose the Right Broker
Selling a business is a complex venture, and in virtually every case, it’s beneficial to have a broker. Don’t rush your selection process! Choosing a broker who’s willing to really get to know your business is essential, and it takes a skilled and motivated broker to do that well. With a quality broker by your side, you dramatically increase your chances of a deal that suits you.