The Secrets of Successful Business Negotiations Revealed
When you begin thinking about selling your business, consider there is way more to the process than finding the right buyer and upfront price. You want to get the best deal, and business brokers can help you uncover the secrets to winning negotiations.
Negotiating is a skilled process that uses a collaborative approach to reach a win-win outcome for you and your buyer. Effectively negotiating your deal can be the difference between walking away with a satisfactory deal or a great deal.
Business brokers have deep knowledge about businesses and years of experience negotiating deals that get you to the closing table faster and at the price you want.
Here are the secrets to successful business negotiations.
What Is a Business Negotiation?
A business negotiation is a process where you and one or more parties are trying to agree on terms of a deal, such as selling your business. The preferable outcome is for the agreement to be mutually beneficial to you and your buyer.
The Secrets Business Brokers Use to Negotiate
Getting to a favorable agreement for both sides requires communication, compromise, and understanding of what each of you wants. The key elements of negotiating a deal that business brokers can help you with include:
Being prepared
Understanding what your buyer wants
Keying on finding mutual ground
Listening intently
Building rapport
Having a best alternative to a negotiated agreement (BATNA)
Staying flexible
Presenting more than one option
Managing your emotions
What holds all this together for you is understanding the value of your business. Business brokers can handle business valuation from beginning to end and can help guide you to finding value in your company.
Start Working With Business Brokers Early to Value Your Company
Analyze your financial statements, such as your profit and loss statement, balance sheet, and cash flow statement. Review projections for future profits and your business plan.
Gauging the value of your business before going into negotiating gives you the best chance of understanding what you should get out of the deal and helps you learn what your buyer needs.
Key Elements of a Successful Negotiation
Knowing the value of your business can prepare you to stick to your key points, communicate, manage your time, make concessions, and be prepared to walk away if necessary. Consider these key steps:
Understand Your Goals and Priorities
Outline what you want to accomplish and what you’re willing to compromise on.
Research Your Buyer
Know what the buyer is looking for and be prepared to meet that need.
Prepare a Plan B
This is your BATNA. Knowing you have an alternative gives you leverage.
Stay Focused on Your Interests
Try to understand the buyer’s demands, consider options, and adapt your position to seek out solutions.
Think Long Term
You want to arrive at the best deal possible, but consider the possibility that you may have future interactions with your buyer.
Taking on experienced business brokers can prepare you to negotiate a great deal for selling your business or to walk away and prepare for the next deal.
Business Brokers Bring Value to Negotiations
Good business brokers have negotiated hundreds of deals and understand businesses across many industries. Pulling business brokers into your team early — when you first begin thinking about selling — can add value to your negotiations to get you the deal you want at the price you want.
Steps to Selling Your Business With a Professional Business Broker
Whether you’re looking to retire or you just want to move on to a new business venture, selling your company brings a tremendous sense of accomplishment. However, the logistics of selling that company can quickly become overwhelming.
As you may already have discovered, the challenges of selling a business are quite different from the challenges of running one. But when you work with business brokers, you can rest assured that the sale is in the hands of competent professionals — and that you’ll have the time to keep your company running smoothly right up until the sale.
Here’s an overview of how the sale process works.
Step 1: Choosing Your Broker
A successful sale starts with the right broker, so you should take your time when making a selection. Here are some tips to help you ensure you choose the right broker:
Make sure the broker has experience in your industry
Make sure they have experience selling businesses of a similar size to yours
Verify their licensing information
Ask them about their marketing plan
Ask for past client references
Take your time with this process. You should also make sure your broker is someone you feel comfortable talking to — communication skills are an essential part of what business brokers do!
Step 2: Business Valuation
Business brokers can take the time to evaluate your business and give you a highly accurate, fact-based business valuation. While you can get a general idea of your company’s value through online calculators and similar tools, a precise valuation is an essential part of the sales process.
Step 3: Finding Potential Buyers
While business brokers excel when it comes to marketing businesses, many do not need to publicly list a company to find a potential buyer. That’s because brokers maintain active networks of people interested in buying companies like yours. That means they can quickly assemble a short list of would-be buyers for your consideration.
Step 4: Choosing a Buyer
Your broker can handle communications with potential buyers, but ultimately, the choice of buyer is up to you. Your broker can discuss your available options and help you select your preferred buyer.
Step 5: Negotiation and Deal Structuring
This is an area where experienced business brokers can more than make up for their fees. Your broker can negotiate a price and various contingencies with buyers, and once you agree on the terms of the sale, the broker can draw up the necessary contracts.
Step 6: Post-Sale
A broker’s job doesn’t end when the sale is finalized. Selling a business often comes with significant tax implications, and your broker can help you navigate them.
Are Business Brokers the Right Solution for You?
While working with a business broker might not be the right choice for everyone, it makes the sales process simpler and leads to increased profits in the majority of cases. When you take the time to find an accomplished broker with experience in your industry, you’ll be well on your way to a stress-free, successful sale.
How Do Business Brokers Enhance Business Sale Success?
The sale of your business is arguably one of the most complex financial transactions you’ll ever negotiate. The process of getting a business valuation and setting your asking price is just the beginning; potential buyers will likely want to negotiate contingencies, financing, timeframes, and almost any other aspect of the sale you could imagine.
If you want to maximize your chances of negotiating a sale that’s favorable to you, working with business brokers is critically important. Here are a few key ways in which they can make a difference:
1. They Can Give You a More Accurate Valuation
Before you sell, you need to know your business’s true value. If you put it on the market without knowing its worth, you might shortchange yourself by thousands. Alternatively, on the opposite extreme, you may even go for months without any offers because you’ve accidentally overvalued the company.
An online business valuation calculator can give you a general idea, but business brokers excel when it comes to giving you precise numbers.
2. They Can Screen (and Connect With) Buyers
As brokers handle business deals for a living, they can quickly tell who’s serious about purchasing your business and who isn’t. Perhaps more importantly, though, is that they also know how to find interested buyers. Brokers usually maintain a network of people interested in purchasing specific businesses, which means they can often expedite the sales process.
3. They’ll Handle Negotiations for You
If you want your business sale to be as successful as possible, you need to be a savvy negotiator. There’s almost always some level of compromise on both sides during a sale, but if you don’t know exactly what you’re doing, it’s entirely possible to be taken advantage of.
Business brokers know what elements of the sale can be compromised on and which ones cannot. And because the amount they earn depends on the final sale price, you can be assured that they’ll be just as motivated as you to secure a high sales price.
4. They’ll Save You Time
Some business owners who opt to sell their companies themselves seriously underestimate the sheer investment of time and energy the process requires. If you’re an owner-operator, you might find that the many tasks associated with a sale, such as the ones below, make it difficult to focus on running your business:
Responding to inquiries
Screening potential buyers
Performing due diligence
Negotiating terms of the sale
Ensuring the sale complies with all applicable laws
If you start to have trouble balancing the sales practice with running your business, your business’s value may decrease, which can drive away potential buyers.
Is Working With a Business Broker Right for You?
Some business owners believe they can save money by negotiating the sale of a business themselves. However, unless you already have extensive experience in sales, a business broker’s fee will almost always pay for itself and then some. When you take the time to find a broker with a proven track record of selling businesses in your industry, you’ll be well on your way to a successful sale.
Business Brokers Specialize in Selling so You Can Continue Operations
Moving on is in the future of every entrepreneur or small- and medium-business owner. There’s no shame or guilt in admitting that. Thinking about it up front shows your business acumen and how much you care about your company, employees, and customers.
That’s because selling your business is no small matter. You may be counting on the proceeds from the sale to fund your retirement or next adventure. Also, your employees have families to care for, and customers still need their products or services.
Whether moving on to another venture or retiring, consider engaging business brokers, such as Sunbelt Business Brokers, to help plan your exit years before you hang up your hat. Business brokers can use their special skills to handle the complex process of the sale while you remain focused on operating your business.
What Are Business Brokers?
Business Brokers, or business transfer agents or intermediaries, are individuals or companies that can help you sell or buy a business. Sunbelt Business Brokers have spent years acquiring experience in business valuation, confidentiality, due diligence, compliance, and marketing, as well as skills in negotiating, closing, selling, or buying a business.
Consider the tasks and responsibilities business brokers carry out to sell your business:
Estimating the value of your business
Marketing your business for sale
Vetting potential buyers
Negotiating the terms and price of the sale
Structuring the deal
Completing the due diligence
Closing the transaction
Selling your business is no time to go it alone, no matter the level of your business skills. You also don’t want to wait until the nameplate is being changed on the door. Getting business brokers onboard years before your exit is your best chance for a successful outcome for all involved.
Why Use Business Brokers?
One of the biggest keys to selling your business when you want, how you want, and at the price you want is to continue its operation with no disruption. Your employees feel assured about their jobs, potential buyers view your company as strong and stable, and you can continue to build your company’s value.
Business brokers can handle all the tasks necessary to sell your business, including recommendations on growing the value of your business, allowing you to focus on running your business. Use Sunbelt Business Brokers’ business valuation calculator along the way to monitor the growth in your business’s value.
Business Brokers Help You Reach Your Goal
As a business owner, adding business brokers — and other professionals, such as attorneys and accountants — to your team may seem like an expense. However, it’s an investment in your company and your future.
One of the greatest specialties of business brokers, such as Sunbelt Business Brokers, is maintaining the confidentiality of sellers. Without confidentiality, word of a sale could get out, negatively impacting your business. Customers may start to buy elsewhere, employees may move to competitors, and buyers may lower their offers.
Onboarding business brokers early can keep you from wasting time and money trying to manage a sale on your own. With this assistance, you can continue operating your business to get to closing at the terms you want and for the best price possible.
Skilled Business Brokers Take the Time to Understand Your Business
As a business owner or founder, you might think no one knows your business as well as you do. However, when the time comes to sell your company, consider seeking out business brokers, such as Sunbelt Business Brokers.
Business brokers will take the time to get to know and understand you and your company, making them pivotal to maximizing the strategy and profitability of the sale.
Sunbelt Business Brokers has deep experience working with small and medium businesses, handling every detail of a sale from beginning to closing. That experience, combined with understanding your business, is key to getting you to close quickly and with the best possible sales price.
What Are Business Brokers?
Business brokers, often called intermediaries, are individuals or companies that can help you buy or sell a business. Selling a business can be a long and complex process and can take six months to a year.
Business brokers, such as Sunbelt Business Brokers, often know your industry and possess specialized skills to get you quickly from the thought of selling your business to being sold — and at a higher price than you may have expected.
How Understanding Your Business Helps
A key to a successful sale is bringing business brokers into your company long before you plan to sell. Skilled business brokers like Sunbelt Business Brokers use that time to listen, watch, learn, and provide objective guidance.
Here’s how that helps you optimize the sale of your business:
Valuation
While an online business valuation calculator can give you an estimate of what your business is worth, business brokers know an accurate business valuation takes skill. To get the most precise valuation, business brokers combine experience and specialized knowledge with a full understanding of your business and how it works.
Once you understand where your business’s value lies, you can work with your brokers to set a strategy for getting top dollar at closing.
Competitive Advantage
Skilled business brokers who take the time to understand your business know how the intangible assets can distinguish you from competitors, making your business more attractive to potential buyers. Consider these intangible assets:
Intellectual property
Brand recognition
Customer loyalty
Reputation
Knowledgeable business brokers know how to weave your intangible assets into a narrative that sets you apart in the marketplace and draws buyers to you.
Matching
Business brokers maintain a vast network and spend time with potential buyers. As a result, they have a deep understanding of the businesses those buyers are seeking. These business brokers can match you to buyers they are acquainted with in their network, giving you the possibility of reaching the negotiating table faster.
Selling a business you created and nurtured into a successful company can draw your emotions to the surface. Business brokers, who have handled many previous deals and now understand your business, can be an objective beacon to get you through to a better deal than you could have obtained on your own.
Understand What You Want From the Deal
When looking to maximize the profit from the sale of your business, reputable and skilled business brokers are willing to take the time to learn about you and your company to deliver that goal. So consider taking your time to know and understand the business brokers you plan to hire to sell your business.